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Daily Archives: Apr 26, 2017

Lawyers Run The World

California Residents Sentenced to Prison for Hiding Millions in Secret Foreign Bank Accounts

According to a press release issued this week by the U.S. Justice Department’s Tax Division, three California residents were sentenced to prison for willfully...
Richard B. Newman -
Marketing Madness

Report Finds Almost 80% of Display Ads in 2017 will be Programmatic

Programmatic advertising has gotten some bad press over the past year, but according to a new report from eMarketer, not enough to cause it...
Pesach Lattin -
Marketing Madness

Matched Audiences Targeting Rolling Out to All LinkedIn Advertisers

All advertisers know that when it comes to running ads, the more targeted it can be, the better. With a social network like LinkedIn,...
Pesach Lattin -
Marketing Madness

Is Digital Ad Growth Slowing Down Under Trump?

Donald Trump may be the "business President," but he doesn't want to take credit for this. For decades now the digital ad industry, since...
Pesach Lattin -

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Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

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