Matthew Conlin of Fluent talks about their newest initiative at ad:tech, Spring Forward. According to Conlin, they are elevating the space completely to a new level and because of this, they are offering a guaranteed 20% increase in revenue to any publisher. This unique opportunity could change the performance marketing and affiliate industry not just by a new way of doing business but by guaranteeing revenues. It makes publishers and affiliates hold their networks accountable if they change and doesn’t allow them to make empty promises.
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