There is one thing that all internet marketers are looking for or have looked for at some point during their careers, and that is clicks. Clicks are pretty much a form of currency around these parts, and the more there are, the merrier. Now, though, these clicks are coming through in various ways, be they the traditional clicking of the mouse button or the tapping of a mobile screen. Either way, clicks are the things that make it possible for marketers to see results, and they are well sought after. According to a new study, there has continuing growth in overall clicks since last year, and they are now being seen more in certain places that they were not seen much before.
The report that I am referring to is entitled, “State of Paid Search Report,” and it comes from The Search Agency, a search marketing company, and it reports data from Q3 of 2012. In the report we see that, overall, click traffic has risen 27% since this time last year over the entire globe, and for the US it has grown upwards of 21%. Although those numbers are not the huge numbers that everyone would have loved to have seen, they are not what were most significant about the report. The significant data that is shown is regarding where these clicks are coming from.
As everyone knows, we have entered into an entirely new type of society, where technological innovation is fresh in the air. Everything today is becoming more digital and more concise. With this, computers have gotten smaller and smaller, until they fit into the palms of our hands and we started making calls on them. Smartphones are in the hands of most Americans now, and it is where most people do a good chunk of their internet browsing these days.
It is because of that fact that mobile has seen such a significant jump in in clicks. Here are the numbers from the report.
Smartphone and tablets continue to drive overall growth in paid search clicks. Smartphone click traffic increased by 105% YoY, with a 13% increase in CPC. For tablets, click traffic increased 339% YoY with flat CPCs.
Clearly, mobile has not reached its peak yet, as a 105% growth does not show any signs of a slowing down, nor does a 339% growth. Tablets seem to be becoming a huge contributor to total clicks, based on the sheer immensity of the growth of click traffic year over year.
Even if you are not interested in how much growth in clicks mobile platforms have been seeing, overall clicks are on the up, which is never bad news. But one cannot overlook how important mobile devices are becoming to the online marketing community. Soon, mobile devices will be a very precious gem, and mobile advertising will not be able to be ignored. Things are continuing to go mobile, and it shows no signs of stopping any time soon. However, clicks are clicks no matter where they come from, so whether mobile is growing or desktop platforms are growing, marketers are benefitting.
