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Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Adtech Pesach Lattin -
Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing the Media Distributor Gauge, the...

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Adtech Pesach Lattin -
Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...

Netflix and EDO: Turning Viewers into Ad Responders

CTV/OTT Streaming Pesach Lattin -
Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Adtech Pesach Lattin -
Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

Video Killed the Radio Star

Amazon’s Upfront: One Funnel to Rule Them All

CTV/OTT Streaming Pesach Lattin -

The Future of Shoppable TV: The Grand Merchandising Merge

Adtech Pesach Lattin -

From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time

CTV/OTT Streaming Pesach Lattin -

Paramount’s Corporate Musical Chairs: Bakish Leaves, Power Trio Plays On

CTV/OTT Streaming Pesach Lattin -

Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Adtech Pesach Lattin -

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Adtech Pesach Lattin -

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

CTV/OTT Streaming Pesach Lattin -

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

CTV/OTT Streaming Pesach Lattin -

Survey Says… Who Cares? The EDO Manifesto for the Data-Driven Age

CTV/OTT Streaming Pesach Lattin -

CTV’s Ad Inventory Shrinkage: Less Is More, or So They Say

CTV/OTT Streaming Pesach Lattin -

The NBCU Upfronts: Less Crystal Ball, More AI Precision

CTV/OTT Streaming Pesach Lattin -

From Mouse House to Powerhouse: Disney’s DRAX Direct Takes Over

Adtech Pesach Lattin -

How Fred Godfrey is Making Ad Breaks the New Happy Hour

Adtech Pesach Lattin -

The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme

CTV/OTT Streaming Pesach Lattin -

ROAS Revolution: How CTV is Redefining Ad Spend Efficiency!

CTV/OTT Streaming Pesach Lattin -

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